Customer Relationship Management (CRM) systems are transforming the way universities go about their day-to-day business.
From optimising recruitment and streamlining enrolment to nurturing relationships with students and staff, CRM has brought about a level of change not seen since the advent of the internet.To provide universities with a competitive advantage, our CRM solution for higher education includes several useful features and functions that boost the productivity and success
in converting potential students into the newest members of your student body.
Our CRM software for higher education would help you tackle the following tasks with ease:
- Run effective email marketing campaigns targeted at specific demographics for optimum results. Use our template builders and design your very own themed templates.
- Use our workflow manager and build powerful campaigns and automated follow ups. Send automated and personalised seasonal and birthday greetings to your prospective students.
- Capture all leads coming from multiple sources e.g. website, emails, events and education portals, social media sites and assign them to counselors for engagement using higher education student information systems.
- Promptly respond with welcome messages, automate first touch point by responding with specific content on area of interest and even assign these leads to specific counselors based on the area of interest.
- Read and Send email replies without switching applications.
- Capture all student touchpoints from initial engagement till conversion and identify lead ownership and the top convertors using higher educations student information systems.
- Online application management.Convert successful / non-successful candidates and the system shall automatically send them offer letters, conditional offers and decline letters.
- Manage grievances and complaints from the student portal and continuously engage for better student retention. Organise surveys and get their feedback on a number of issues and overall campus experience.
- Manage ad hoc requests from students pertaining to any issue within the campus or learning experience.
- View information anytime and anywhere with cloud-based access to our CRM for the education industry.
- Generate reports on your marketing efforts automatically.
- Increase your marketing return on investment (ROI).
- Create and send lead nurturing emails on an automatic, scheduled basis.
- Stay engaged with your prospects and keep track of all interactions.
- Mine data for future marketing campaigns.
