The telecommunications industry finds itself in a very wry situation with a problem many would think is a good one to have. A growing customer database may be a gold-mine in
business terms but processing such huge information is crucial to get information about customers, which in turn, is strategic for decision-making about marketing campaigns, pricing policies, and new offers.
Effective Customer Interactions
Customer interactions are extremely important to the success of a business and Salesforce understands that better than anyone. Salesforce gives you a 360-degree view of your customer
that helps create personalized offers and campaigns based on the customer’s behavior, habits, and history. It also uses the data you have to keep existing customers up to date on new offers and promotions, all of which goes a long way in ensuring that every customer gets a personalized experience. Customer should feel special, understood, valued, and above all: they should feel like they're your only customer.
Social Listening
You can take your customer interactions one step further with a social media integration that lets you monitor your customer’s social media habits. Social listening allows you to track, analyze, and respond to conversations about your brand and industry online. It’s a key component of audience research.
Follow Up and Tracking
Follow ups make customers feel special and therefore this increases reliability process for the customers. Salesforce, however, presents a simple solution alongside it's all other robust
CRM features. The detailed data also includes real-time updates on the customer’s current status with the organization. You can filter the customers that are, let’s say, regular customers from those that are new. You can also filter those that recently made a purchase and send out an automated follow-up response.
Predict Trends
Data mining is not something new to CRM platforms. The extensive data presents an excellent opportunity for mining behaviors that can be used to analyze trends and predict the market direction. Innovation is the foundation of success in the telecommunication industry due to minimal differences in the level of services provided. Salesforce takes data mining one step further with its predictive analytics that helps you make educated guesses about the trends of the market. With the help of Salesforce, you can interpret your customers’ collective behavior and habits to set yourself for the future.
